All great work starts here. What role can our brand play in this space? How can we tap into an unmet human need and inspire action? With a sharp strategy in place, the ideas practically write themselves.

I help shape the fundamentals—voice, personality, values, reasons to believe. Whether we’re building from scratch or evolving what’s already there, I’ll help define a brand’s unique POV.

A good idea doesn’t just guide the work. It inspires the team, aligns stakeholders and generates momentum. I’ll develop a concept simple enough to fit on a cocktail napkin, and expansive enough to extend across web, social, experiential and beyond.

So, we’ve got our big idea. Now, how will people experience it? I’ll map out how consumers encounter and engage with our message—from first impression to meaningful action and lasting memory.

Every story needs a writer. I’ve crafted everything from TV spots and brand taglines to websites, speaker scripts—even musical comedy numbers. Let’s turn that 200-page brain-dump deck into a narrative that entertains and inspires.

I create original scores and voiceovers for client projects, including video spots, digital experiences and live activations. Some of my most awarded work features my own compositions. When you want to make people feel something, there’s nothing quite like music.

After all that planning, it’s time to roll up our sleeves. I have experience directing specialists across the globe—designers, developers, strategists, producers, procurement—as well as coordinating account leads, clients and other agency partners. I keep the team aligned and the work moving forward.