I’m a creative director, writer and composer.

I build integrated creative platforms for global brands.

I’m a storyteller at heart and I love making people laugh. Like great comedy, the best brand stories tap into culture and subvert expectations.

I also compose and perform music. I believe there’s a kind of music in how you shape a shared emotional journey. Whether it’s a campaign, video spot or live experience, I know how to craft a narrative that builds, beat by beat, toward a moment of collective catharsis or discovery.

Clients

Services

1. Creative Strategy

All great work starts here. What role can our brand play in this space? How can we tap into an unmet human need and inspire action?
2. Brand Development

Whether we’re building from scratch or evolving what’s already there, I’ll help define a brand’s voice, values and reasons to believe.
3. The Big Idea

Let’s develop a concept simple enough to fit on a cocktail napkin, yet expansive enough to extend across web, social, experiential and beyond.
4. Consumer Journey

So, we’ve got our big idea. Now, how will people experience it? I’ll map out how consumers engage with our message, from first impression to meaningful action to lasting memory.
5. Copy & Content Strategy

Let’s turn that 200-page brain-dump deck into a narrative that entertains and inspires. I’ve crafted everything from TV spots and brand taglines to websites and social platforms.
6. Music & VO

Some of my most awarded work features my original compositions and voiceovers. When you want to make people feel something, there’s nothing quite like music.
7. Leadership & Execution

After all that planning, it’s time to roll up our sleeves. I have experience directing designers, developers, producers and agency partners across the globe.