Innovation at AOL

Video

Contribution: Concept, creative direction, copywriting

The President of AOL Advertising asked me to create a video explaining our company’s strategy for a worldwide meeting. Turnaround time? One week. Budget? Zero dollars. Resources? Pretty much nonexistent. I made this with a team of two: myself and the gifted animator, Rich Chapple.

RESULT: The President’s response: “I’m speechless.” The video received an enthusiastic reception at a worldwide company meeting. At employee request, we created shirts and mugs featuring the dinosaur character. Incidentally, this is my only B2B project that my two-year old daughter appreciated.