Coca-Cola and AOL

Interactive Presentation

Contribution: Concept, creative direction, copywriting, original music, voiceovers

AOL had no relationship whatsoever with Coca-Cola. When we finally scored a meeting with their executive leadership team, AOL’s sales lead instructed me to “blow their minds.” Research revealed that Coca-Cola had been branching out into video games, so… we built a presentation in the format of an interactive video game. You probably don’t want to download and install the software we built, so I’ve captured some screenshots and a video of the experience below.

RESULT: AOL’s revenue from Coke increased from $20K in 2005 to $3.5 million in 2006. We won a slew of awards for the presentation, including a Gold ADDY.