String of Lights

Brand Anthem Video

Contribution: Concept, creative direction, copywriting, music composition, SFX

GMR Marketing was in the middle of reinventing itself. The new value proposition went something like this: GMR creates experiences that become lasting memories, or “bright bulbs” on your string of lights. My job was to make this message resonate. I wrote the script, composed the music and created the sound effects for this video—which became GMR’s signature brand anthem.