S’mores Saturday

Hershey’s TV Spot

Contribution: Concept

In modern America, many people don’t talk to their neighbors anymore. We decided to change that for one community, through the heartwarming power of s’mores.

I pitched this concept, then HERSHEY’S produced it independently and turned it into their lead TV spot for the year. The campaign snagged an Effie Award for Seasonal Marketing.